Successful Marketing Event with Lena Bjorna

Great news from the Venetian in Las Vegas!

After an inspiring and educational filled day hanging out with our business partner, Lena Bjorna and our international team of entrepreneurs.

It was time to relax and have a few drinks with our new-found group of friends at the Canaletto restaurant in the Venetian.

What a Blast! We are truly grateful to be part of a wonderful and successful team.

Meet Lena Bjorna!


Small Business Marketing Strategies, which should you use?

This article will talk about the different marketing ways to bring attention to your small business regardless of what type of business it is. In the end the person seeking your services and products will be satisfied and will become a lifelong user of your products.  Remember  you too are a customer and need to be in the customer mentality when creating your strategies.

To start your own business is a big step but it feels great.  Then you start to wonder what type of marketing strategies you are going to use to attract the type of customer you want and also to be financially sound. Take note that you never mix business with personal funds it is a sure way for your business becoming one of the statistics, but that is another article.

There is quite a bit of strategies you can use to market your small business. There are flyer’s which are old-fashioned and can be costly but you get the “word” out.  Business cards at local businesses, YouTube, blogs, banner advertisements on the web, CD handouts, radio and TV commercials and affiliations with other businesses that mention your business to potential clients are different ways to get attention. Since technology is always evolving, these seem to be the main chains of communication that people go to and rely on for research on a certain types of services and/or products.

The internet is a great way to market your small business but you have to make sure that not only are you genuine but that you stand out among the other thousands of businesses that are competing “against” you.  For example, where would Nike be if it didn’t have the swoosh sign and the saying, “just do it”?  How about McDonald’s,  if it didn’t have Ronald?(You can make a better burger at home) but can you market your business better?

Be sure that you stand out for the millions of people who are looking for you! Of course they need your service/product but why do they want to come to you?  Never mind the small business marketing strategies you use, think of the customer first and if you have a dissatisfied customer take a survey. Why they didn’t come again? Why were they dissatisfied?  Being a little personal with the people who are seeking you will make you stand out and demonstrates empathy, if that is not to your liking then this type of business may not be for you.

The internet, television and the world have become fast paced.  The sure way to get your services out is to be different from the competition and that you care. That is why repeat satisfied customers come time and time again to you. If the internet is too “frightening” for you then you may lose the opportunity to grow.  Big companies that have lasted for many years, GE, Maytag, Ford and the list goes on should be what your small business should emulate, businesses that have changed and succeeded along the tides of time. These companies have succeeded, because they were willing to change with time and made a point of the customer being part of that change.

It will be a struggle for you and your business if you don’t want to change.  Just like you have people to emulate and made changes so does the business.  So come and join the crowd waiting to meet you and your business because of the genuine and distinguishable small business marketing strategies you have produced with them in mind.

Are Your Network Marketing Advertising methods working?

Are you cold calling(contacting people who did not ask for your information). Doing the old school approach posting some ads in the newspaper. Posting signs or pamphlets everywhere. Would your business change if you did not have to sell anything, but instead attracted people looking for what you have to offer?

I will give you 3 things to focus on to improve or maybe to create your network marketing advertising. The very first thing you must do is keyword research. Then write an article and a press release. Finally interact on some web 2.0 sites. These 3 techniques should be done in the order given.

Keywords are how people find you when they go to a search engine like google. When they type a word into the search bar that is a keyword. Your aim is to dominate the first page of google for your keyword. The second page isn’t look at that often and pages 3 and beyond not likely. To dominate this you use a combination of different content like articles, press releases and web 2.0 interaction.

There are many free sites to post articles or press releases and some paid ones that post to many sites. Choose your article and press release sites. Then write some valuable content about your keyword and distribute your article to these sites. Then write a press release about this content and post on some press release sites.

Web 2.0 is also refered to as social media sites. Examples of social media sites are Twitter, Facebook, Squidoo, etc. Create accounts for the sites you decide on and give people value. Never try to sell or convince anyone of your idea or product. They will decide on their own if they want what you have to offer. Your objective is to become valuable and people will attract to you like a magnet. So you must go to work on yourself and like Mahatma Gandhi said “Be the change you want to see in the world.”